Ever wonder what happens when you hit the magical “500+ connections” level on LinkedIn? Or how people connect with those outside of their immediate network? Or how to keep your entire network from seeing a tiny profile update?
Though LinkedIn is a powerful tool for business professionals across all industries, there are still a lot of misconceptions about how it works.
Read on to learn the truth behind some of the most pervasive LinkedIn myths.
Truth: LinkedIn is a great place to build your professional brand, stay up-to-date with your network, and gain insights and knowledge at every point in your career.
Krystal Wu, a social media community manager at HubSpot, says, “LinkedIn isn’t just a tool that’s used to search for a new job or connect with your employees. It’s a place for users to show off their expertise around a subject and grow relationships with like-minded people.”
Tip: Keep your profile up-to-date even when you’re not looking for a job so opportunities can find you. By staying up-to-date with your network, you can make use of those connections when you need them.
Additionally, you should follow channels, influencers, groups, and company pages to get personalized news and insights. By following the right content and engaging in conversations with your network, you can find potential business opportunities that you hadn’t thought of before.
Truth: You can control what is broadcast to your network so you can get that much-deserved congratulations on your terms.
Tip: When you go into “edit” mode on your profile, there is an option at the bottom of the page that asks if you want your network notified of profile edits. Just turn this on/off as you see fit.
Truth: You should feel free to invite someone to connect with you, even if they’re not your best friend. The best connections are those that are mutually beneficial in building a relationship.
Tip: The best way to make a connection is to send a personalized invitation or ask someone in your network to make an introduction. Make sure you specify what’s in it for the person you’re requesting to connect with, too.
Truth: LinkedIn stops displaying your number of connections on your profile after 500, but nothing happens once you go beyond.
Tip: The trick to a successful network is to have both quality and quantity. Developing better relationships with your connections opens you up to more opportunities with like-minded professionals in your industry.
Truth: If you find someone acting inappropriately, you can remove them from your network or flag them to LinkedIn’s support team as a spammer.
Tip: Manage your network by clicking on “My Network.” This is the central hub from which you can add or remove connections. It’s also a great and easy way to keep in touch with your connections.
Truth: Beyond your network, you can also message members who are in the same groups as you are in or by using Premium Inmails.
Tip: Join groups that are relevant to your business, industry, or areas of interest and expertise. Use groups as a way to share your knowledge, gain insights, and build relationships that can help you achieve your goals on the platform.
Truth: You should share anything that feels like a representation of you and your professional brand. A great and simple question to ask yourself before posting something is, “Would the people in my network find this interesting?”
Wu adds, “Actually, LinkedIn is about more than just work. It’s about your skills, your connections and your projects. You can use LinkedIn to amplify your message to a network of people and highlight the talented human you are, when it comes to your job or not.”
Tip: Vary the topics that you post about to keep your network engaged and wanting to hear more. Whether you’re posting your own content or reposting something that you find read in the news, sharing is a great way to build relationships, flesh out a bit more about who you are and your interests, and stay top-of-mind with your target audience.
Truth: LinkedIn is a popular platform for professionals. It’s used to network, and even sell your product. In fact, when making B2B purchasing decisions, 50% of buyers turn to LinkedIn as a resource.
Tip: Use social features such as LinkedIn Stories or LinkedIn Live to connect with your audience.
Kelly Hendrickson, a marketing manager on HubSpot’s social media team, says “Audiences are having human conversations on the platform, concurrent to LinkedIn adding more social features to nurture this engagement.”
LinkedIn is a great tool for professionals to connect with potential collaborators or even prospects. Don’t sleep on this social media site, because the platform continues to grow in popularity and usage.
Editor’s note: This post was originally published in August 2014 and has been updated for comprehensiveness.