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10 Content Marketing Analytics Tools That Finally Do What You Need
70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content
7 Steps to (Effectively) Branding Your Business on a Budget
In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture.
Think You Know LinkedIn? 8 Common Myths Debunked
Ever wonder what happens when you hit the magical “500+ connections” level on LinkedIn? Or how people connect with those outside of their immediate network? Or how to keep your
The Ins and Outs of Writing Long-Form Content
Let’s talk about content. More specifically, long-form content. Not only that, but why it’s a good idea to have on your website.
9 Ways to Crush the End of a Blog Post
When I graduated from college a few years ago, there were a couple of lessons that stuck with me. First, as a journalism student, I was taught to never write
6 Marketing Skills in the New Decade
Recent reports have shown that many companies plan to reevaluate their budgets with a focus on eliminating non-business essential marketing. Therein lies the keyword that will guide marketing in the
27 Ways to Drive Traffic to Your Website
You know you’re a marketer when you’re sitting in traffic on the highway, it’s completely bumper to bumper, and all you can think about is “Why can’t I drive traffic
How Frequently Should I Publish on Social Media? A HubSpot Experiment
Social media can be an overwhelming place — even for the experts.
The 4 Snackable Content Formats Every Marketer Should Understand
Let’s imagine a world where I just started my own lifestyle brand called Lightning on Fire Inc.
The 13 Best Email Template Builders for Any Budget
Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use
Dit zijn dé 3 nieuwe communicatietrends (hoewel ze best bekend klinken)
Trend 1: Verdeelde samenleving, gedeelde toekomst Het tempo waarin nieuwe uitdagingen zich aandienen en de samenleving verandert, maakt het steeds lastiger om succesvol te bouwen aan gedeelde waarden. Wat voor
How to Create an Editorial Calendar [Examples + Templates]
If you’re anything like me, you’re consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck