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The Plain-English Guide to Negative Keywords
When I woke up this morning, I groggily shuffled to my kitchen, where I made a distressing discovery: I was out of coffee grounds.

How to Hire a Freelance Web Developer
So your company is growing. Things are exciting. Everyone is motivated and ideas are coming in from left and right. Then it happens. You say something along the lines of,

The Designer’s Guide to Color Theory, Color Wheels, and Color Schemes
When you’re sifting through your News Feed, what tends to catch your attention? More likely than not, it’s YouTube videos, pictures, animated GIFs, and other visual content, right? While text-based

What is the Purpose of Marketing? [FAQ]
Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.”

10 Ways to Make Your Blog Post Interactive
Static marketing content is as outdated as print-only newspapers. Just as day-old newspapers become litter in the streets, static digital content is useless to the average reader. With such an

The Ultimate Guide to Content Distribution
Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so.

Everything You Need to Write a Marketing Plan [+ Examples]
You did it. You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one

What It is & Why It Makes Your Website More Secure
Have you ever noticed that some URLs start with “http://”, while others start with “https://”?

6 Easy Ways to Help Reduce Your Website’s Page Load Time
The adage “patience is a virtue” doesn’t apply online.

The Start-to-Finish Guide to Writing a Social Media Proposal
Whether you’re providing social media management, marketing, or consulting services, the crucial step in winning a client is sending out a business proposal.

Should You Be Blogging For Enterprise Customers? Yes, Here’s Why.
When I sit down to write a blog post, I stick to a routine that has some flexibility. The way I write changes from time to time, but two things

34 Free Online Marketing Classes to Take This Year
I don’t know about you, but I miss taking classes. I miss taking notes, studying, and most of all, learning a ton of new skills. That’s not to say I