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25 Stats That Prove Why You Need Link-Building in Your SEO Strategy
You probably already know how crucial SEO is for your website’s traffic.
How to Write a Great Email Signature [+ Professional Examples]
The average office worker sends 40 emails per day. That’s 40 opportunities to market yourself and your business in those individual emails you send, every single day. A lot of
How Brand Management Has a Direct Impact on Your Bottom Line
If your business was a person, your brand would be its personality. It’d be how you introduce yourself to new friends (er, customers) and how you build a trusting relationship
5 Creative Ways to Use Social Media Data as a Source for Your Content
Creating powerful, newsworthy, and informative content is the goal, but it can be hard to achieve if it’s not data-driven.
Data, de sleutel naar een future-proof marketingstrategie
Je digitale marketing strategie future-proof maken Het data ecosysteem veranderd. Regulaties zoals GDPR (general data protection regulation) en ITP (intelligent tracking prevention) limiteren de mogelijkheden voor bedrijven om hun advertenties
Tried-and-True Tips for Sales and Marketing Alignment
My interest in sales and marketing alignment best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing
Why Email Design is Important, and 12 Best Practices to Improve Yours
In 2018, there were over 3.7 billion email users around the world. By 2022, this number is expected to increase to 4.3 billion. A group within that large number of
5 Dos and Don’ts When Making a SMART Goal [Examples]
When I was 14, my dream was to play college baseball. But I had one small problem: I only weighed 100 pounds. And even though I still had four years
The Ultimate Guide to PPC
Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact
It’s the Little Things: How To Write Microcopy
Earlier today, I visited Yelp to order lunch. What I always really liked about the site is how easy it is to navigate. If I were accessing the website for
Totally Free Microsoft Excel Templates That Make Marketing Easier
Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the
What Is a Whitepaper? [FAQs]
The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. The old-school definition comes